Financial events
Educating About Poverty Through Frugal Living
The Costliest Diseases In America
Why You Should Be Wary Of Target-Date Funds
How To Get Your First Credit Card
How To Avoid Becoming A Fraud Victim
Do You Need Dental Coverage?
Investopedia Staff's Fatherly Financial Advice
3 Reasons Why Women Will Lead The Economic Recovery
What If Social Security Disability Runs Out Of Money?
Who Should Pay For College?
7 Companies With Big Advertising Budgets
Good For Facebook, Bad For Google And Apple
Is Extreme Couponing Going Extinct?
How Inflation Has Affected Transportation Prices
How Teens Can Stay Safe At Work
How To Dress For Success In Business
Financial Preparation For Deployment
5 Cheap Ways To Increase Happiness
Fastest Growing Small Business Sectors
The True Value Of A Staycation
Is It Better To Be Book Smart Or Street Smart?
Unemployment Benefit Changes Coming Soon
7 Affordable Ways To Buy Happiness
5 Big Companies That Have Cut Out Pension Plans
5 Reasons To Build A Web Presence
Unless you are a seasoned web programmer, you may dread the thought of having to set up a website for your financial advisory practice. You either have to figure out how to do it yourself or hire a web designer to do it for you; it may seem like either too much work or too much money. There are many good reasons, however, for having a presence on the web. It is a simple way to build your practice and keep in touch with your clients. Here are five reasons you should set up a website for your business:

1. Clients Expect It
There was a time when only large, established businesses had websites; most small business promotion was still done through ads and brochures. Now, however, consumers go online first to seek information on local businesses. Almost every successful company has at least a basic website, where customers can find out about products, services and contact information. If you're not on the web, you are invisible to a large portion of your potential new clients.

2. Projects Your Company's Message
Your relationship with your clients is one of trust, much like that of a lawyer or accountant. To feel comfortable enough to do business with you, potential clients want to know how you operate and what services you offer. Viewing a website is a non-confrontational way for them to get a feel for who you are and what you can do for them. They can read about other happy clients and about your philosophies on financial planning and investing; it's an important way for them to get to know you.

3. Makes Comparison with Other Advisors Easier
Potential clients often look at multiple advisors, in order to choose the one who is most closely aligned with their needs. The easiest way for a person to do that is by comparing advisors' websites. If you don't have one at all, you are at a disadvantage from the beginning. Having a site with basic brochure-style information on it is better than nothing, but, if you have a robust site with articles, advice and other useful tools, you are more likely to catch the eye of a new client.

4. Potential New Clients Can Find You
While many clients will already know your name before they look you up, some will search for local firms on the Internet and, if your company's name doesn't come up in search results, you will miss out. An experienced web designer understands how to make your site prominent in online search results and it is well-worth the investment to hire one. Ranking high in search results also gives your firm an established look.

5. Helps to Capture Client Contact Information
Maintaining a website is an easy way to gather clients' email addresses and other contact and personal information. There are several electronic newsletter applications that you can hook up to your site; clients enter their information and are automatically signed up for future communications from you. This way, you can reach your clients whenever you want, in order to let them know about new services or other company news. The automated system saves you the substantial amount of time it would take you to accumulate, sort and copy the information by hand.

The Bottom Line
Having a strong web presence is no longer an option for successful financial advisors; it is as important and as basic as printing business cards. Your website stands in for you and represents you to both clients and potential new clients.

How To Manage Your Company Stock
Protecting The Elderly From Scams
Most Popular Outsourced Jobs
Best Credit Card Features For Students
Easy Certifications To Add To Your Resume
Car Maintenance Tips That Help You Save Money
10 Twitter Feeds Investors Should Follow
Must-Have Software For The Home Office
5 Easy Ways To Expand Your Vacation Budget
The Pareto Principle And Savings
The 8 Most Volatile Sectors
Saving Money On Individual Health Insurance Policies
Cheap Ways To Keep Cool This Summer
Bookkeeping 101 For Advisors
What Happens When Your Credit Card Expires
Facts You Didn't Know About Private Student Loans
How Women Can Improve Their Financial Standings
3 Scenarios Where Downsizing Your Home Is Smart
How Families Can Survive With Just One Income
Tax Rules For Renting Out Your Vacation Home
Most Effective Charitable Organizations
The Worth Of Stay-At-Home Parents
Most Successful Movie Reboots
Why Making Minimum Payments Gets You Nowhere
Which Tablet Should You Buy?
The Hidden Costs Of Self-Employment
Microsoft Vs. Apple
6 Common Advertising Phrases To Be Wary Of
10 States With High Sales Taxes
5 Costly Sports Contracts That Didn't Work
Worst Case Scenario For Credit Card Debt
How To Plan An Affordable Fourth Of July Party
Best Places In The U.S. To Buy A Summer Home
Retirement Tips For Single-Income Homes
Life Insurance Policies For Stay-At-Home Moms
5 Top-Paying Intern Positions
Investors Unsure Of Female-Owned Companies
The Most Financially Literate Countries
What Will The Maximum Retirement Age Be?
5 Ways To Invest $5,000
5 Reasons To Build A Web Presence
The Most Costly Olympic Games
The Financial Factors Behind Population Decline
Should Having A Private Pension Be Made Mandatory?
5 Steps To Qualify For A Mortgage If You're Self-Employed
Unique Wedding Registries
How To Invest In Corporate Bonds
5 Things To Consider Before Relocating For Work
6 Unlikely Rivals That Should Merge
Personal Finance And The Election
Jobs That Can't Be Outsourced
5 Economic Reports You Should Watch